PBN (or Personal Blog Network) is an SEO tactic used by webmasters to get high SERPs for their Blogs. This technique involves reviving high quality expired domains and adding new content with links to the main Blog (Money Site). This is a Black Hat SEO method and has been effective for many webmasters and Bloggers.
But Google and other search engines hate PBNs (for obvious reasons) and they try their best to penalize the websites using PBNs. This is the reason why most of the PBNs that you build, gets deindexed by Google and you end up losing thousands of dollars.
Here are 5 common mistakes that you should avoid while creating a Personal Blog Network:-
PBN Mistake #1: Low-Quality domains
Let’s admit it, the sole purpose of a blog network is to give your money sites the power to rank high for your desired keywords. There is no point in having a blog network if your domains are very weak. If the domains are completely fresh and just registered with 0 authority, they will not have the power to rank even the easiest keywords.
However, if you get expired domains from GoDaddy marketplace or register domains that had links in the past (the ones that are dropped, deleted, etc.), they will have link juice flowing to sustain the metrics and authority. There are also risks involved in case you are registering deleted domains that are already deindexed. They could be deindexed due to inactivity or due to a penalty from Google. That’s why there are so many domains that get deleted with so many links and you can quickly register them … but they are most likely penalized and deindexed as they were a part of another unsecured blog network, therefore, they are deemed useless and in some cases dangerous. This is one of the PBN Mistakes that you should definitely avoid.
PBN Mistake #2: Using the same IP address for different Blogs
You host your entire network, or at least a certain part of it, on a single IP. Now that’s bad. Google is smart and I believe that it has been so for quite a while. Google can easily determine whether a bunch of links come from the same IP or not. If they come from the same IP, they will not have the same effect as if coming from different IPs, however, it has not yet been proven that it wouldn’t have any effect at all. However, if you host your network on the same IP, Google can easily detect it and probably penalize entire network by deindexing it.
PBN Mistake #3: Using SEO Hosting for your PBN
Using SEO hosting for your network is another bad idea! There are certain web hosting companies that are advertising themselves as SEO hosting – they will give you 10 – 200 (depending on the company) A, B and C (and in some cases D) class IPs. You should rule the D-class IPs out because they are not at all useful for PBNs. All D-class IPs will have the same first 3 blocks, only 4th one will be different but that is not enough.
Most SEO hosting companies offer C class IPs, however, it has come to Google’s attention already. Most people who use C class SEO hosting companies will try to manipulate Google’s rankings. This can be easily detected by Google now, therefore, SEO hosting can be another trigger for Google to view your website and certain links manually. That will most likely get you a penalty. Instead of using SEO Optimised Hosting, you can get a Managed WordPress Hosting for your PBN blogs.
PBN Mistake #4: Not hiding links from link crawlers
Are your links visible to your competitors? Do you feel like a boss when putting your website’s URL on Majestic’s field and seeing hundreds or thousands of links? Well, that is a very bad idea. What if your “competitor” is Google’s employee? What if your competitor is actually a nasty bastard who, once discovers your networks, reports it to Google to get it penalized and deindexed? Hiding your entire network from link crawlers such as Ahrefs, Majestic and Moz will be a great relief.
Let’s assume that you hide your network from link crawlers. Now your competitors can’t find your network, therefore, they cannot actually report it to Google to get it deindexed. Also, your competitors might try to reverse engineer your links. That means that they will try to get links from exactly the same sources that your website has links from. Now, let’s say that they successfully got all the 1,000 links from the exactly the same source, except those 100 links from your 100 blog network that you are hiding. Guess what? You will still rank higher than your competitor assuming that you both have the same level of on-page SEO.
PBN Mistake #5: Using Spun content for your PBN Blogs
Spinning is a technique where you can get unique copies made out of existing articles on the web using online tools. You can write one or two article and then use WordAI or any equivalent software to spin it to make tons of unique articles.
This sounds very compelling, but it is a big mistake for creating PBNs. It might be bad for your PBN and it will make it fail. Unless you keep this network very stealthy that not even Google has access to it. In which case, what is the point of it anyway? There has been a lot of debate on various forums regarding this method – whether or not you should use spun content on your network. I know there are many people who will tell you to use spun content because it is cheaper and there are other people who will tell you to use unique content because it is cheaper this way than rebuilding the entire network. But do not underestimate Google, it looks for high-quality content and can recognize spun content easily.
Google and other search engines are growing rapidly and are bringing out new changes daily. This means that no single guide on the internet is 100% accurate and we all may have different results and experiences.
I always prefer unique, original, readable and hand-written content for PBNs. Most of the PBNs made with spun content gets busted by Google in a month or two. On the other hand, there are couple networks that I run for several years and they still last.
Why? Because they hide links from link crawlers and always use 100% unique and original content. They index so much faster and deliver much better results. However, I am not saying that you shouldn’t use spun content. If you build churn and burn type of websites (Event Blogs), then there is no point in spending $2,000 – $5,000 to get the network built and then get it deindexed within a few weeks or months after you spam it with spun content, unless your niche is very lucrative and you make double or triple what you spend.