A few months ago, there was a posting on Reddit which gained traction and went viral. The post linked back to a site called “Ship Your Enemies Glitter” (you may have heard of it..)
There was so much traffic sent solely from Reddit, that the website went completely offline and couldn’t handle the server load. It was also sitting at the top of the Alexa.com “What’s Hot” list for several days.
There were so many orders in fact, that the owner even asked visitors to stop buying his product..(shortage of glitter?) Who knew.
A few days after the “incident” the founder of “Ship Your Enemies Glitter” sold his site for USD 85,000!
Did I mention that this all happened LESS than two weeks after he started it?
There’s a moral to this story, and that moral is that any idea, big or small has the potential to become great. It’s all about positioning your unique product/service/idea to a SPECIFIC niche audience and use reddit to make money fast.
Best ways to Earn Money through Reddit
Let me break down some black/white statistics for you about Reddit, before we dig in too deep here.
Reddit receives over 202 million unique visitors monthly,
- 7.8 billion pages monthly,
- 9,330 active subreddits,
- 55% of Redditors are from the US
Most Reddit users are male, between the ages of 3544 (with 25-34 year-olds not so far behind), and have an average medium income of around $25,000-$50,000 per year.
It’s important to understand the platform and all demographics associated with it, in order to effectively place and target relevant offers to your respective audience.
SEO: There’s massive SEO benefit from posting links on Reddit. SEO experts are reporting huge rise in search engine rankings overnight after posting a link on Reddit! But we won’t cover the SEO aspects in this article.
Physical goods: This is a great platform for selling physical goods, such as tshirts. It’s relatively easy to make sales while contributing to the community and building karma at the same time: (more on what “karma”is later).
As you have seen from an example above, viral post on Reddit can consume all of your monthly traffic bandwidth in a day, so you should get a good hosting package if you want your site to survive the traffic.
Getting targeted visitors to your site
According to Neil Patel, 54 votes on a submission can lead up to 61,000 readers straight to your site. When you’re providing quality (useful) content, relevant to the topic, you can acquire some VERY targeted traffic to your site, while also building/growing a following and a laser targeted subscribers list.
Building subscribers and building a sales funnel
Building a funnel is one of the most effective ways to use Reddit. As soon as you have captured the interest and moved a visitor from Reddit to your site, you’ve already begun the relationship building process. When visitors become your subscribers, you will have a much more direct line of communication and it will make the process of earning money through Reddit a way lot easier.
Getting Started with Reddit
First of all, create a Reddit account here or sign in with your existing account. Be sure to include your email and verify it:
How Reddit Works?
Now that you know how you can utilize this amazing platform, lets see how t works.
Reddit is made up of “subreddits” in just about every category and topic you can imagine. A subreddit is essentially an area of reddit.com with a niche or specific area of interest.
To find subreddits, just do a search on Reddit itself:
After doing a search you will see a list of subreddits for this topic and number of active subscribers.
Note: Make sure to click on “view more: next ›” under these results to get even more search results.
Posting to the correct “subreddit” is vital to making sure your submission doesn’t get downvoted and lost among other posts.
Remember, you want to stay RELEVANT, and provide VALUE to the community.
The number next to a username is what Reddit calls user “karma.” It reflects how much good the user has done for the Reddit community. (Similar to “reputation” on most forums)
As you comment and post links, you build up karma. The best way to gain karma is to submit links that other people like and vote for, though you won’t get karma for self posts.
Here’s how your karma looks like when you have just registered:
And here’s how an authoritative account looks like:
Karma is an indication of how helpful this person is to community. You can use this as an indicator of how good you, as an marketer, understand and follow the principles of Reddit.
Before doing any marketing, it’s important to build up some karma by doing things such as uploading funny images, by providing value answering questions, and by asking interesting questions in popular Subreddits.
How to build Karma easily
You should have about 20 Link Karma and some comment Karma before proceeding. To build some karma, in this example.. I have decided to make few submissions to cats related subreddit r/StartledCats/.
Browsing this subreddit I made some notes to myself on what type of content people are posting, and the response on each respective post.
From what I found, almost all of the submissions are simple GIF videos of startled cats. So..I did a Pinterest search for “startled cats gif”. I went through my results and picked my top cat memes.
Next, I saved the URL to this image, so I can direct link to that image to make a submission:
Now let’s go to r/StartledCats/ and click on “Submit a New Link”
Let’s fill all the fields on the next page and hit “Submit” .
After just a few hours, I’ve already had 14 upvotes and 2 comments:
Marketing your submissions on Reddit
A submission receives more visibility (and traffic) if it receives more upvotes than downvotes, and the most important element is, of course, the title of your submission.
Make it useful, provide context, and be descriptive. Don’t use phrases like, “Vote this up to spread the word!” or “AMAZING!” .. hypey headlines tend to annoy most redditors from my experience…
So how do you write engaging and high converting titles?
The first step is to analyse what type of submissions are the highest in rankings those that got the most votes.
Browsing, for example, /r/Fitness subreddit, we can see some common patterns in title names:
- What is the most underrated concept in fitness? (1.9k Votes)
- Ice Cream Fitness 5×5 poster (2.4k Votes) this person shared a workout plan
- What’s the most Overrated concept in fitness? (600 Votes)
- What common fitness myths should all beginners be aware are FALSE?
- Who are your favorite fitness and health bloggers, figures, online communities?
- Everything you know about fitness is a lie
- Butter In Your Coffee and Other Cons: Stories From a Fitness Insider
- What is preventing you from taking your fitness to the next level?
Most of these titles are open questions. Provocative statements work very well too when backed with an informative article.
The next step is the body of your submission the content you are submitting there’s one simple rule you need to follow only post great content.
When you do so, you will get upvotes naturally. The more value you provide, the more people will be open and interested in getting more information about your product. Redditors love marketers who are sincere , helpful and knowledgeable, that’s the key!
Things to avoid when making a submission on Reddit
Avoid posting content that is targeted towards too broad of an audience. Do some research on what kind of posts are popular in subreddit you are posting to.
Content that is too short or too generic will not perform well. Only post content that is indepth, unique, wellwritten, and most importantly, helpful. People will click on your submission to see what’s inside, what they think of it will result in upvote or a down vote for your work.
If you have an offer related for, let’s say.. the weight loss niche, you don’t want to send redditors straight to a squeeze page.. offer them some valuable content first it could be an article or a video then add a “click here” for the next video(article) .. and this is where you have your squeeze page.
This way you will have a list of highly targeted leads that are waiting to hear more from you!
Long headlines work better, because people are going to read it more than a short title. This is because of reddit’s interface, and long titles stand out much more than short ones.
When searching for subreddits for your marketing needs ask yourself these questions:
- Is your community/target audience there?
- Does it have enough subscribers to warrant spending time in it?
- Is it active? And does it warrant my time?
- Do I have relevant content to contribute to this community?
Rules for posting submissions:-
- Out of every 10 post you make, only 1 should go back to your website. This ratio of 10/1 is recommended by Reddit admins.
- For new accounts I recommend to start slow, don’t post more than 3 links a day, keep an interval of few hours between posting a comment with a link.
- Don’t overpromote your site repeatedly in the same subreddit
- If you post links to the same domain name too often you run a risk: spam filters will blacklist your domain, so that if anyone posts it, it won’t show up.
- You can get “ghosted” for spamming. Getting ghosted means that none of your posts ever show up to anyone but you. DON’T SPAM!
Reddit is a giant social network with endless possibilities in terms of marketing for both affiliate marketers, as well as for service/product owners.
Advertising on Reddit forces us to think of “contributing” to the community… which is a sales skill worth learning under any marketing circumstance. People don’t want to be ‘forced’ to buy something, they want to make the decision themselves..
They want to be engaged, and interacted with in a common setting that’s relevant to their specific niche interests. They want to TRUST their purchasing decision. Stay relevant, stay ethical, and stay focused.
How will you use Reddit in your business model? Tell us in the comments below.